WhatsApp Business is a separate, free app that is made for companies. It has a different image and a different name. It gives tiny businesses the most basic ways to talk to each other, like one-on-one chats and group chats. Even though the WhatsApp Business account can be used on the same phone, it needs a different phone number.
Most of the time, it’s best to use a dual SIM card to handle both a personal WhatsApp account and a WhatsApp Business account. This keeps the contact names private, which is important for compliance. With the API, you can use many tools that aren’t available in the app.
Combine all your contact methods into one email.
Customers can talk to each other in so many different ways these days. There’s email, WhatsApp, Instagram, and so on. With Trengo and the WhatsApp Business API, you can combine all your communication methods into a single email.
This means all your messages, whether from Instagram, your website, or WhatsApp, go to the same place. This makes it easy for you and your team to see all the texts coming in. You can think of it as where your conversation starts. This is not even possible with just the app.
Work together as a team.
With the WhatsApp company API, a company can handle and respond to various WhatsApp texts from different people. This can be especially helpful for bigger businesses that get a lot of messages because it lets them split the work between several team members.
If you utilize the WhatsApp Business API on a site like Trengo, you and your coworkers can talk in groups. This means you won’t have to use tools outside the company to ask a coworker for help.
Send messages
In addition to handling normal customer contact, the API lets you send customers automatic messages through WhatsApp. Think about order receipts, notes, updates on shipping, etc. This allows customers to talk about a product, buy it, and get information through WhatsApp. Businesses can send these messages by hand or automatically and plan changes or make them happen when certain things happen.
For instance, a business might elect to send a customer an automatic message as soon as they make a buy. Businesses must link their website software to the API to use this feature. When you use the API through Trengo, you can use Shopify, WooCommerce, Magento, and Lightspeed’s built-in interfaces.
Automate work processes
The bar has never been higher for people who work in customer service. Customers expect faster responses than they used to, especially on WhatsApp. Meeting these standards is almost impossible when your team receives many texts daily. When you utilize the API through Trengo, you may automate tasks and processes that save your team and your client time.
First, you may set up an auto-reply that always replies to every customer. This could be done with an “out of office” or a “hello” message during work hours. You can also answer widely asked questions with quick comments. Everyone on your team can use the same quick answers.
With rules, you can handle parts of your team’s process that are always the same. Most customer service workers do these things hundreds of times every day. You send out CSAT surveys and ensure messages get to the right person. Rules can easily do everything, so your team may concentrate on talking to the customer.
You can arrange talks with your customers using a WhatsApp robot. The bot will be able to comprehend and respond to easy questions, advise with multiple-choice questions, and send your customer to a human person at the right time.
Measure customer satisfaction and performance.
As a boss, you will want to understand how your team is performing and if the clients are happy. But keeping a clear view of everything can be hard if you work on a team with many daily talks. When you utilize the API through Trengo, you can get detailed information about all your customer contacts. You’ll find out how quickly your team answers texts, how many talks they have every day, and how quickly they can solve a customer’s problem.
Send a lot of messages.
Do you sell something that sells out quickly? Or do you want people to know what’s going on with a problem in the system? Or let interested customers know when the new line is out? With WhatsApp Bulk texts, you can tell a group of people at once.
You may use the WhatsApp Business API to sell your business by sending many texts simultaneously. Bulk texts are sent from one account to several accounts at once. The people who receive the messages won’t know it’s a group message because they will see it as private.
With the help of the WhatsApp Business API, you may send up to 800 people texts at once. To send a Bulk message, you have to utilize a message template. However, adding names or order details can make it more personal. So, the customer feels like the experience was made just for them.
Add WhatsApp to your website.
You may assist clients in finding their way within your website by adding a WhatsApp chat. The best thing about WhatsApp over a normal live chat is that the discussion can continue even after the client leaves the website.
Use the reply buttons.
Customers want information right away. Reply buttons are what you need.
With the return buttons, you can quickly answer customers using the WhatsApp Business API. You can send your customers a return button with up to three choices. This speeds up the dialogue and saves time for your customer service reps, who would otherwise have to type everything by hand.
Reply buttons are wonderful for things that happen often. Think about paying or getting money back. Give the customer three choices, and the dialogue will go more smoothly and consistently. More people will respond and sign up. Clicking is easier than typing!
It helps the client and your team save time. Your users won’t have to wait for a response, and your team will be able to work on more difficult problems. Just set up return buttons; you don’t have to ask for permission as you do with message themes. You can change them whenever you want.
Get validated on WhatsApp.
They show that a company or person can be trusted. You can prove your account and get the WhatsApp green tick using the WhatsApp Business API. The green check mark shows that Meta has checked your business and that it is real. This makes it a real account for a business. When your account is approved, buyers will have a good first opinion of you.
Following that, the badge is easy to spot and shows that you are a real person. After all, you’ve already gone through being checked out. The WhatsApp green tick makes it easier for people to contact you and shows that they trust your business. It’s also not something that companies use very often. Let’s do better than everyone else!
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